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Acronyms to be remembered by Every Paid Traffic Master

In paid traffic mastery course, we blend together the world’s four top paid advertising leaders to share the foundational attributes you need to know to win the paid traffic. One of the foremost lessons they share is common terms and acronyms every paid ad professional should be aware of.
Terminology to Know Before Running Paid Ads

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Search Engine Marketing (SEM)

Search Engine Marketing is considered as the effective marketing strategy that comprises search engine optimization and content marketing as well.

Social Media Marketing or SMM

Social media marketing is confined to social media channels comprising organic and paid traffic.

Conversion

The conversion rate is the desired action you desire to take someone on your funnel or website. A conversion event typically includes the commitment of time and money on behalf of the customer.

Conversion rate

This is the percentage of prospects that lands on your page or takes you up on your offer.

Cost Per Click or CPC

Cost per Click means that your ad campaign is billed everytime someone clicks on a button, link or directly on your ad.

Cost per Thousand or CPM

Cost per thousand is levied after every 1000 impressions. An impression could happen everytime when someone lands on the page where your ad is displayed.

Click Through Rate or CTR

Click through Rate also called CTR is the percentage of potential customers who see an ad and click on it. This metric is a perfect indicator of your ad copy quality and media.

Cost Per Acquisition or CPA

Cost per acquisition is the expense spent for acquiring the new customers.

Return on Ad Spend or ROAS

Return on ad spend is the amount of revenue received per dollar of the ad spend.

Return on Investment or ROI

Return on Investment also known as ROI defines how much you are getting after the calculation of the ad campaign. While calculating the ROI, cost would include the agency fee, copywriting, graphic design, call tracking, video production and so on.

Lifetime Value or LTV

Lifetime value is the long-term value of a customer.

Tracking Module or UTM

Google Analytics we know and love started out as Urchin Software Corporation. The term just stuck around after Google bought Urchin in 2005. The term Urchin Tracking Module (not universal tracking mechanism or Uncle Tom’s Marmalade) is a piece of code, which is tacked onto the end of the URL. The code is pushed to the search engine whenever someone clicks through the ad. Use this list of common terms to impress your friends at a dinner party or to share with your paid advertising clients. It’ll get everyone on the same page and avoid confusion down the road.

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In paid traffic mastery course, we blend together world’s four top paid advertising leaders to share the foundational attribute you need to know to win the paid traffic. One of the foremost lesson, they share is common terms and acronyms every paid ad professional should be aware of.

Terminology to Know Before Running Paid Ads

Search Engine Marketing (SEM)

Search Engine Marketing is considered as the effective marketing strategy that comprises search engine optimization and content marketing as well.

Social Media Marketing or SMM

Social media marketing is confined to social media channels comprising organic and paid traffic.

Conversion

The conversion rate is the desired action you desire to take someone on your funnel or website. A conversion event typically includes the commitment of time and money on behalf of the customer.

Conversion rate

This is the percentage of prospects that lands on your page or takes you up on your offer.

Cost Per Click or CPC

Cost per Click means that your ad campaign is billed everytime someone clicks on a button, link or directly on your ad.

Cost per Thousand or CPM

Cost per thousand is levied after every 1000 impressions. An impression could happen everytime when someone lands on the page where your ad is displayed.

Click Through Rate or CTR

Click through Rate also called as CTR is the percentage of potential customer, who see an ad and click on it. This metric is a perfect indicator of your ad copy quality and media.

Cost Per Acquisition or CPA

Cost per acquisition is the expense spent for acquiring the new customers.

Return on Ad Spend or ROAS

Return on ad spend is the amount of revenue received per dollar of the ad spend.

Return on Investment or ROI

Return on Investment also known as ROI defines how much you are getting after the calculation of the ad campaign. While calculating the ROI, cost would include the agency fee, copywriting, graphic design, call tracking, video production and so on.

Lifetime Value or LTV

Lifetime value is the long-term value of a customer.

Tracking Module or UTM

Google Analytics we know and love started out as Urchin Software Corporation. The term just stuck around after Google bought Urchin in 2005. The term Urchin Tracking Module (not universal tracking mechanism or Uncle Tom’s Marmalade) is a piece of code, which is tacked onto the end of the URL. The code is pushed to the search engine whenever someone clicks through the ad. Use this list of common terms to impress your friends at a dinner party or to share with your paid advertising clients. It’ll get everyone on the same page and avoid confusion down the road.

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The Meeting Planner’s Guide To Choosing A Meeting Space Rental

Deciding on renting a meeting space is easier now than it’s ever been. From more flexible locations to apps and “rent my space” opportunities, it’s no longer an arcane magic only professional event planners can do.
First and foremost: the budget. That will determine everything else. If the budget’s insufficient for anything requested, it’s better to get that out in the open before beginning a snipe hunt for the impossible space. You might need to reset either location or amenity expectations to make the meeting happen.

Where do you need the meeting space rental to be relative to the organization? In a three-block radius in a city? In town? Somewhere in the Texas Hill Country? The Northeast US?

How big? Finding a meeting space rental for a half-day presentation in a conference room is a snap. There are coffee shops with meeting spaces. Some will allow their use for free if you run up a high enough tab. Same with some pizza shops, which may trade a fairly bare bones meeting space with excellent and fresh-made food. Finding a space where five ten-person breakout sessions and a meeting room big enough for all of them plus visitors is a whole other animal. Know your crowd size, and always plan for close to the maximum, not minimum, attendance. Ten percent extra attendance in a thirty-person at a meeting is three. Three unexpected participants in a room with a ten-person capacity means just-in-time juggling of people, throwing off a busy planned day. Too small a crowd in a large space isn’t comfortable, however. Hotels can talk about screens to hem in a large space but, unless they’re thick, floor-to-ceiling walls, it won’t work—we humans are good at perceiving space and the echoing void beyond the fabric curtains.

Does the rental require special spaces or furniture? An HR expo for employee benefits might require a lot of tables–and room. An all-day sales kickoff meeting with presentations and the need for lunch and a bar at day’s end is very suited by a cinema brewery. Something more relaxed and intimate in a country setting? A winery might be a good choice. Knowing all the quirks of a meeting make it easier to find meeting space for it. Team-building meeting events might do well in a skating rink or ceramic painting studio. Or only a normal meeting room but with more space for floor activities.

For any meeting space you look at, ask if the facilities are appropriate for folks using wheelchairs or crutches. It goes without saying that they need to be able to participate in the event just like everyone else—including adapted bathrooms. If there might be nursing moms at the event, think about where she can nurse in a quiet setting.

Lastly, if this is a high budget meeting, try to visit the top contenders in person before locking in the space rental. Pictures don’t do justice to the space. (It’s a nice place, but isn’t that a karaoke bar next door? Should be great for the evening management get-together, no?) Maybe in ten years you can rent a robot to scout a space for you.

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How Your Business Can Survive The Coronavirus

As the world has hit the metaphorical panic button during the rise of Coronavirus (Covid-19) cases worldwide, the daily reality for people and businesses is rapidly changing. Practically overnight, businesses have been forced out of the comfort zone of face-to-face contact, now having to heavily rely on digital platforms.
Businesses, especially, are struggling with figuring out how to survive by using digital communication techniques. With the Centers for Disease Control and Prevention (CDC) and government officials emphasizing “social distancing and mandatory nonessential business closures,” technology such as live video conferencing, chat boxes, and email will be the basis for millions of Americans for their jobs, schooling, and everyday communication. So, with so many players in the game, how can businesses continue to function successfully? Higher Images, a 20-year-old full-service digital marketing agency located in Pittsburgh, Pennsylvania, is helping organizations, businesses, and the community re-imagine what their lives and work-life will look like through web-based technology and mobile devices. President and CEO of Higher Images, Bryan Thornberg, says, “Rather than going into crisis mode, businesses should take this as an opportunity to expand their knowledge and reach.

With many more people relying on digital communication, this is an ideal opportunity for businesses to break boundaries and try new techniques when connecting with clients.”Thornberg and his team want to help people not just survive this crisis but to thrive during it and come out with an organization and business model stronger than ever. Thornberg has already been able to impact his clients by thinking outside the box and recommending the usage of technology such as live feeds and Facetime. For example, a hot tub distributor – a business that relies on their retail location for sales – took the recommendation of Thornberg and is now offering live video conferencing for customers to do live demonstrations of products and make purchases.

Higher Images also urges businesses to utilize their existing websites to drive business: for example, adding a chat-box function to their website for customer communication, allowing organizations to respond to clients in real-time from the convenience of a cell phone or office computer from any location in the world. With higher internet traffic, this is also a key time for organizations to utilize search engine marketing, Google ads, and mobile in-app advertising technology such as Web tracker, which geo-fences homes to enhance brand visibility. Strategizing with a digital marketing company like Higher Images will provide businesses with the tools they need to succeed.

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