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Why a Courier Career Could Mean a Bright Future

Choosing a career, whether you’re leaving school or simply fancy a change of direction, can be a minefield, but you could do a lot worse than entering a courier career, especially in today’s economic climate. Perhaps you already work in the business and are familiar with the irregular hours and constant ‘on the road’ lifestyle. If this is the case then you will be pleased to know that the industry you’ve chosen is flourishing and the future is particularly bright.
Demand is continuing to increase year on year, with the number of parcels travelling across our country predicted to grow by around 40% by the end of 2019. Thanks to the positive long-term growth estimations and the potential for strong return, now is definitely a good time to consider a courier career – whether as a driver, a manager or as an investor in an existing company.

One of the main reasons that this business has grown so successfully is that fact that it benefits hugely from the impact of e-commerce. But how are the two linked?

The E-commerce Effect

There is no doubt that over the past couple of decades the amount of post, in terms of letters, has decreased dramatically and the transport of parcels and packages has done the opposite. This is due primarily to two factors: an increase in online purchasing and the growth in the global market (particularly in India, China and Europe). Consequently, the courier industry is thriving and this is excellent news for drivers already in the business and anyone considering getting a courier career off the ground.

Online Spending

In today’s fast paced world we place a huge emphasis on convenience – people don’t want to wait and instead are using quick fix online shopping to satisfy their needs. From weekly grocery shopping to gifts, and from home appliances to clothes, nowadays everything can be ordered on the Internet. As the need for more and more deliveries rises, so does the need for more and more delivery drivers and compliant companies in the industry.

Consumer spending is at the crux of the rise in the growth of this industry and if consumer spending continues to increase as predicted, the industry is set to prosper. There really is no better time to be working in this industry, and that is a fact!

Opportunities in the Future

Embarking on a courier career is challenging but rewarding. Hours are long and sometimes unsociable, but methods of delivery and ways of working are constantly changing as the companies strive to keep up with the changing demand. New systems are tackling the increased need for next day deliveries, and businesses are experimenting with cutting overheads and turnaround times. Companies are developing fast and both the environment and the work itself are exciting and gratifying.

Insider’s tip: The express sector in the courier industry is going to see the most growth in the near future, so consider setting your sights there when it comes to getting your courier career off the ground.

Author Plate

Norman Dulwich is a correspondent for Courier Exchange, the world’s largest neutral trading hub for same day courier work in the in the express freight exchange industry. Connecting professionals across the UK and Europe through their website, Courier Exchange provides a valuable service, updating members with the latest information from the transport industry, including courier career options, road safety, fuel costs and other news. Over 5,400 member companies are networked together through the Exchange to fill empty capacity, get new clients and form long-lasting business relationships.

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Acronyms to be remembered by Every Paid Traffic Master

In paid traffic mastery course, we blend together the world’s four top paid advertising leaders to share the foundational attributes you need to know to win the paid traffic. One of the foremost lessons they share is common terms and acronyms every paid ad professional should be aware of.
Terminology to Know Before Running Paid Ads

Best SEO Company in Delhi NCR

Search Engine Marketing (SEM)

Search Engine Marketing is considered as the effective marketing strategy that comprises search engine optimization and content marketing as well.

Social Media Marketing or SMM

Social media marketing is confined to social media channels comprising organic and paid traffic.

Conversion

The conversion rate is the desired action you desire to take someone on your funnel or website. A conversion event typically includes the commitment of time and money on behalf of the customer.

Conversion rate

This is the percentage of prospects that lands on your page or takes you up on your offer.

Cost Per Click or CPC

Cost per Click means that your ad campaign is billed everytime someone clicks on a button, link or directly on your ad.

Cost per Thousand or CPM

Cost per thousand is levied after every 1000 impressions. An impression could happen everytime when someone lands on the page where your ad is displayed.

Click Through Rate or CTR

Click through Rate also called CTR is the percentage of potential customers who see an ad and click on it. This metric is a perfect indicator of your ad copy quality and media.

Cost Per Acquisition or CPA

Cost per acquisition is the expense spent for acquiring the new customers.

Return on Ad Spend or ROAS

Return on ad spend is the amount of revenue received per dollar of the ad spend.

Return on Investment or ROI

Return on Investment also known as ROI defines how much you are getting after the calculation of the ad campaign. While calculating the ROI, cost would include the agency fee, copywriting, graphic design, call tracking, video production and so on.

Lifetime Value or LTV

Lifetime value is the long-term value of a customer.

Tracking Module or UTM

Google Analytics we know and love started out as Urchin Software Corporation. The term just stuck around after Google bought Urchin in 2005. The term Urchin Tracking Module (not universal tracking mechanism or Uncle Tom’s Marmalade) is a piece of code, which is tacked onto the end of the URL. The code is pushed to the search engine whenever someone clicks through the ad. Use this list of common terms to impress your friends at a dinner party or to share with your paid advertising clients. It’ll get everyone on the same page and avoid confusion down the road.

Call Now to Book Your Quote!!!!

In paid traffic mastery course, we blend together world’s four top paid advertising leaders to share the foundational attribute you need to know to win the paid traffic. One of the foremost lesson, they share is common terms and acronyms every paid ad professional should be aware of.

Terminology to Know Before Running Paid Ads

Search Engine Marketing (SEM)

Search Engine Marketing is considered as the effective marketing strategy that comprises search engine optimization and content marketing as well.

Social Media Marketing or SMM

Social media marketing is confined to social media channels comprising organic and paid traffic.

Conversion

The conversion rate is the desired action you desire to take someone on your funnel or website. A conversion event typically includes the commitment of time and money on behalf of the customer.

Conversion rate

This is the percentage of prospects that lands on your page or takes you up on your offer.

Cost Per Click or CPC

Cost per Click means that your ad campaign is billed everytime someone clicks on a button, link or directly on your ad.

Cost per Thousand or CPM

Cost per thousand is levied after every 1000 impressions. An impression could happen everytime when someone lands on the page where your ad is displayed.

Click Through Rate or CTR

Click through Rate also called as CTR is the percentage of potential customer, who see an ad and click on it. This metric is a perfect indicator of your ad copy quality and media.

Cost Per Acquisition or CPA

Cost per acquisition is the expense spent for acquiring the new customers.

Return on Ad Spend or ROAS

Return on ad spend is the amount of revenue received per dollar of the ad spend.

Return on Investment or ROI

Return on Investment also known as ROI defines how much you are getting after the calculation of the ad campaign. While calculating the ROI, cost would include the agency fee, copywriting, graphic design, call tracking, video production and so on.

Lifetime Value or LTV

Lifetime value is the long-term value of a customer.

Tracking Module or UTM

Google Analytics we know and love started out as Urchin Software Corporation. The term just stuck around after Google bought Urchin in 2005. The term Urchin Tracking Module (not universal tracking mechanism or Uncle Tom’s Marmalade) is a piece of code, which is tacked onto the end of the URL. The code is pushed to the search engine whenever someone clicks through the ad. Use this list of common terms to impress your friends at a dinner party or to share with your paid advertising clients. It’ll get everyone on the same page and avoid confusion down the road.

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How Your Business Can Survive The Coronavirus

As the world has hit the metaphorical panic button during the rise of Coronavirus (Covid-19) cases worldwide, the daily reality for people and businesses is rapidly changing. Practically overnight, businesses have been forced out of the comfort zone of face-to-face contact, now having to heavily rely on digital platforms.
Businesses, especially, are struggling with figuring out how to survive by using digital communication techniques. With the Centers for Disease Control and Prevention (CDC) and government officials emphasizing “social distancing and mandatory nonessential business closures,” technology such as live video conferencing, chat boxes, and email will be the basis for millions of Americans for their jobs, schooling, and everyday communication. So, with so many players in the game, how can businesses continue to function successfully? Higher Images, a 20-year-old full-service digital marketing agency located in Pittsburgh, Pennsylvania, is helping organizations, businesses, and the community re-imagine what their lives and work-life will look like through web-based technology and mobile devices. President and CEO of Higher Images, Bryan Thornberg, says, “Rather than going into crisis mode, businesses should take this as an opportunity to expand their knowledge and reach.

With many more people relying on digital communication, this is an ideal opportunity for businesses to break boundaries and try new techniques when connecting with clients.”Thornberg and his team want to help people not just survive this crisis but to thrive during it and come out with an organization and business model stronger than ever. Thornberg has already been able to impact his clients by thinking outside the box and recommending the usage of technology such as live feeds and Facetime. For example, a hot tub distributor – a business that relies on their retail location for sales – took the recommendation of Thornberg and is now offering live video conferencing for customers to do live demonstrations of products and make purchases.

Higher Images also urges businesses to utilize their existing websites to drive business: for example, adding a chat-box function to their website for customer communication, allowing organizations to respond to clients in real-time from the convenience of a cell phone or office computer from any location in the world. With higher internet traffic, this is also a key time for organizations to utilize search engine marketing, Google ads, and mobile in-app advertising technology such as Web tracker, which geo-fences homes to enhance brand visibility. Strategizing with a digital marketing company like Higher Images will provide businesses with the tools they need to succeed.

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