In paid traffic mastery course, we blend together the world’s four top paid advertising leaders to share the foundational attributes you need to know to win the paid traffic. One of the foremost lessons they share is common terms and acronyms every paid ad professional should be aware of.
Terminology to Know Before Running Paid Ads
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Search Engine Marketing (SEM)
Search Engine Marketing is considered as the effective marketing strategy that comprises search engine optimization and content marketing as well.
Social Media Marketing or SMM
Social media marketing is confined to social media channels comprising organic and paid traffic.
Conversion
The conversion rate is the desired action you desire to take someone on your funnel or website. A conversion event typically includes the commitment of time and money on behalf of the customer.
Conversion rate
This is the percentage of prospects that lands on your page or takes you up on your offer.
Cost Per Click or CPC
Cost per Click means that your ad campaign is billed everytime someone clicks on a button, link or directly on your ad.
Cost per Thousand or CPM
Cost per thousand is levied after every 1000 impressions. An impression could happen everytime when someone lands on the page where your ad is displayed.
Click Through Rate or CTR
Click through Rate also called CTR is the percentage of potential customers who see an ad and click on it. This metric is a perfect indicator of your ad copy quality and media.
Cost Per Acquisition or CPA
Cost per acquisition is the expense spent for acquiring the new customers.
Return on Ad Spend or ROAS
Return on ad spend is the amount of revenue received per dollar of the ad spend.
Return on Investment or ROI
Return on Investment also known as ROI defines how much you are getting after the calculation of the ad campaign. While calculating the ROI, cost would include the agency fee, copywriting, graphic design, call tracking, video production and so on.
Lifetime Value or LTV
Lifetime value is the long-term value of a customer.
Tracking Module or UTM
Google Analytics we know and love started out as Urchin Software Corporation. The term just stuck around after Google bought Urchin in 2005. The term Urchin Tracking Module (not universal tracking mechanism or Uncle Tom’s Marmalade) is a piece of code, which is tacked onto the end of the URL. The code is pushed to the search engine whenever someone clicks through the ad. Use this list of common terms to impress your friends at a dinner party or to share with your paid advertising clients. It’ll get everyone on the same page and avoid confusion down the road.
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In paid traffic mastery course, we blend together world’s four top paid advertising leaders to share the foundational attribute you need to know to win the paid traffic. One of the foremost lesson, they share is common terms and acronyms every paid ad professional should be aware of.
Terminology to Know Before Running Paid Ads
Search Engine Marketing (SEM)
Search Engine Marketing is considered as the effective marketing strategy that comprises search engine optimization and content marketing as well.
Social Media Marketing or SMM
Social media marketing is confined to social media channels comprising organic and paid traffic.
Conversion
The conversion rate is the desired action you desire to take someone on your funnel or website. A conversion event typically includes the commitment of time and money on behalf of the customer.
Conversion rate
This is the percentage of prospects that lands on your page or takes you up on your offer.
Cost Per Click or CPC
Cost per Click means that your ad campaign is billed everytime someone clicks on a button, link or directly on your ad.
Cost per Thousand or CPM
Cost per thousand is levied after every 1000 impressions. An impression could happen everytime when someone lands on the page where your ad is displayed.
Click Through Rate or CTR
Click through Rate also called as CTR is the percentage of potential customer, who see an ad and click on it. This metric is a perfect indicator of your ad copy quality and media.
Cost Per Acquisition or CPA
Cost per acquisition is the expense spent for acquiring the new customers.
Return on Ad Spend or ROAS
Return on ad spend is the amount of revenue received per dollar of the ad spend.
Return on Investment or ROI
Return on Investment also known as ROI defines how much you are getting after the calculation of the ad campaign. While calculating the ROI, cost would include the agency fee, copywriting, graphic design, call tracking, video production and so on.
Lifetime Value or LTV
Lifetime value is the long-term value of a customer.
Tracking Module or UTM
Google Analytics we know and love started out as Urchin Software Corporation. The term just stuck around after Google bought Urchin in 2005. The term Urchin Tracking Module (not universal tracking mechanism or Uncle Tom’s Marmalade) is a piece of code, which is tacked onto the end of the URL. The code is pushed to the search engine whenever someone clicks through the ad. Use this list of common terms to impress your friends at a dinner party or to share with your paid advertising clients. It’ll get everyone on the same page and avoid confusion down the road.